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Campaign to Cast Responsibly and Retouch Minimally
To voice our concern at the impact of these images, we sent the following greeting card and t-shirt to selected fashion leaders and marketers all over the world. We invited real canada goose jacken shop to sign our pledge to cast responsibly and retouch minimally. We also created a transit shelter ad located real canada goose jacken shop Queen Street West and Soho Street in the heart of downtown Toronto where the public could take action in addition to signing the petition to industry leaders.

With the help of communications agency Zulu Alpha Kilo, NEDIC developed a campaign that targeted fashion leaders and marketers guilty of promoting an impossibly thin look at the exclusion of all others.

This card could have been lifted word-for word from a ‘thinspiration’ website. We use the